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General Motors GM: Robot
67 Comments
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Not great. Are we supposed to feel empathy for a yellow robot? Do we really want to watch a robot suicide? Is that tasteful? Not really.
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Cute. I feel for the poor little guy. Done very well.
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Loved the song but I saw an ad for suicide...what were you advertising?????? A funeral home and what they can do for you???
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Best video ever. i feel so bad for that little robot. he tries so hard to be perfect, but they still fire him... he doesn't deserve that destiny.
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My favorite commercial for the Super Bowl! The point that GM is trying to get across was a success in my opinion.
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Great ad, technically and artistically, We all want to be the best at what we do, and that also goes hand in hand with a fear of failure. And to make us feel sorry for an inanimate object is very creative.
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Is it only me or did anyone else notice the extreme irony in the General Motors Super Bowl commercial where the assembly line robot fears being laid off due to dropping a bolt on the line? High drama follows, as the robot is seen dreaming about jumping from a bridge and ending his life due to unemployment. Has General Motors become so callous that they have forgotten the thousands of former employees of their company that are in the same position as this fictitional robot? They too have lost their jobs in recent years, likely to this erstwhile robot. The advertising executives still have their jobs with GM, yet this callous production proves the company is unable to step away from their problems in order to find a real solution. To air a commercial that attempts to evoke emotion and pity for an unemployed robot is in very bad taste cosidering recent layoffs and restructuring in this American car company.
SethThis comment has been buried by our users. Reveal Comment
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well done technically but, dang that was a depressing commercial! Try again GM.
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Reminds me of Johnny #5 from Short Circuit. The commercial is first class, but "suicide" could have been left out. I'm sure Toyota liked that part.
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yea i have to agree with StevieMag no one wants a depressing commercial during the super bowl but it was funny to me actually.
GO COLTS YEA BEARS SUCKThis comment has been buried by our users. Reveal Comment
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I can not believe that GM would actualy even do this commerical. Living in Michigan and knowing quite few people who have been laid off. It makes me sick to think that somone was actually paid to think of this. Maybe it was "outsourced" as well ?
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The only very few people can laugh at the commercial are those bastard CEO at GM.
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It's about quality control...the robot is dreaming that she/he dropped a bolt. We don't want to drive cars that are missing bolts do we? I still think this is a good ad.
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Very creative. Hard to make people feel sorry for a robot that has a computer for a brain these days.
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Ok that's just creepy... in a really wrong kinda way.
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BRAVO sethfunky!! Hopefully millions of Americans agree with your thoughts. I have already sent GM an email telling them what I thought of their commercial and I hope others will do the same.
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Stop being So dam POLITICALLY Correct. Its about trying to build the best cars we can, with Quality!! You watch So much more Violance on day-time TV it ain't fun. Gimme a break. Great commercial GM. For those of you with problems with suicide, take responsibility for your own actions instead of finding someone or something to blame for your problems. THIS IS A COMMERCIAL highlighting our strive for GREAT QUALITY nothing else.This is also The USA and you can turn your channel on your TV..GREAT COMMERCIAL GM....
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Are you kidding? If anyone is on the edge, this ad will certainly push them over it.
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This commerical was one of the greatest ever!!!!
I love the idea of the sad robot... LOVE IT!This comment has been buried by our users. Reveal Comment
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Sethfunky hit this one on the head and sunk it with one blow! Shame on you GM!!!!
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Having lost a loved one to suicide, this proves GM is insensitve to its customers
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Well done. I especially liked the background music, but GM should have left the suicide out.
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Great commercial!! Let me see, Sethfuncky, if the thousands of former employees cared as much about dropping (or even not installing the dropped bolt), the robot wouldn't be needed. The quality of American made cars has gone up tremendously since the introduction of these little yellow guys. I'm not a CEO, but it seems to me the bottom line is making a quality product at the lowest cost to compete. The robot has no medical bills, no retirement, no complaints, no grievances (surely there would be one if a mechanic was accused of leaving out the bolt) and does the same job over and over and over again. The commercial is about quality!! Get a grip instead of a gripe.
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Nice story, too bad it's a lie. Consumers Report lists GM as one of THE MOST unreliable products made by automakers. Sad, but true.
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Seth has a point...and well written by the way........but I still think it was a creative commerical and I did feel sorry for the robot......it wasn't until today that I realized he was only dreaming. I missed that fact yesterday. Your doing good if you can make some feel bad for a robot!!!!! Was it really a rip off of Short Circuit????
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What is the message in this??? That just because something goes wrong in our life we should commit suicide!!!! thats the wrong message to send to our children. no wonder so many people are on antidepressants.
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I felt sorry for this little guy. I thought GM got the point across.
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I didn't get it. So what he drops a bolt. He could pick it back up, couldn't he? I think it's less a message of quality and more how GM is ready to lay off anyone at the drop of a hat.
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aaawwww jeezus... get a life!!! this was a parody folks!! do we have to analize and dissect, EVERYTHING?? i LOVED this coMmercial and i felt sorry for the poor little robot but... IT WAS A COMMERCIAL! can't we just have fun once in awhile without somebody kicking sand on us? liiiiighten up! Do any of you really think that g.m. was callously trying to mock a laid off autoworker?? NO! You know, pretty soon we will not be able to open our mouths before someone slams some garbage in it for us...
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I thought it was cute.
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This is what happens when a creative team can not let go of a bad idea. While the idea of a robot awakening suddenly from a nightmare might be a good one, it is just bad advertising to associate your company's drive for perfection with employee thoughts of suicide. Now you may try to justify it by saying that it was just the thoughts of a robot, but I do not think that this is the final message that we are left with. The production may be well executed but this ad is terrible. I could not even remember 24 hours later which car company it was add for.
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This is what happens when a creative team can not let go of a bad idea. While the idea of a robot awakening suddenly from a nightmare might be a good one, it is just bad advertising to associate your company's drive for perfection with employee thoughts of suicide. Now you may try to justify it by saying that it was just the thoughts of a robot, but I do not think that this is the final message that we are left with. The production may be well executed but this ad is terrible. I could not even remember 24 hours later which car company it was add for.
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gniker1, based on your idiotic reply I can only assume that you do not fully understand the comments made by Sethfuncky. It's not about robots replacing people, it's about life long dedicated employees being laid of because their CEO and their board of directors are incompetent and lack the vision necessary to go head to head with foreign competition.
Like the soldiers in Iraq, the workers in the factories are just following orders and performing their jobs as instructed. It is not their responsibility to develop winning strategies.This comment has been buried by our users. Reveal Comment
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I think it's funny.? Come on people, lighten up. It was dreaming that it committed suicide. It didn't actually kill itself!! Keyword being "IT". It's a robot. Are we seriously having fits because a robot dreamt of "suicide"? I can understand/empathize with people complaining about the loss of jobs, even loss of human life, but come on....
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Seth said it best. Too bad GM can't make a car as good as a comercial.
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This commercial obviously got people's attention, as it was intended, but it definitely didn't make me want to run out and by a GM product. Obviously the person/people responsible for this ad have been suicidal but if they work for GM, I could understand why! Dumb commercial! To bad GM isn't really that efficient.
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this was by far my favorite all you suicide sensitive ppl go cry and as far as sending out the wrong message to kids have you watched cartoons lately its not meant to be taken seriously!!
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Still trying to classify this as low-class or no-class. A real tribute to those humans that were laid-off and/or lost their jobs to these robots. For those that "felt sorry" for this robot..please grow up. I just can't imagine how he's going to go home and explain to his family that he won't be able to feed them or provide a place to live anymore..boo hoo. It appears I've lost any remaining respect for the American car companies I've been trying to support. Here I come Toyota..sell me something, please. GM sucks, Ford lost 6 gazillion dollars in '06.
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One of the GREATEST commercials of all time. And to everyone crying about this one, the message behind this ad was GM's obsession with quality not to do with layoffs, or suicide. Proud to say I have never or will ever own a Toyota or a Honda, only General Motors products or BMW. I think I will watch this one for years, the only better commercial in the Super Bowl ever is the Mean Joe Green Coca Cola.
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It was just a commercial!!!I didn't dwell on the fact he DREAMED of being out of work and jumped off a bridge,but the WHOLE picture of GM wanting to be the best it can be.Geeze---be adults!!!Yea!!GM
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I love this commercial so much! if someone could please email it to me in divX or AVI video format so i could burn it on DVD. My email is bman2@comcast.net
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Get a grip people. This was a great commercial. Yes GM has laid off people but they are doing what they have to do to be successful in a global economy. One of the reasons that GM is in the condition they are in now is because of how well they have treated their employees in the past. The amount of money they are paying for retirees health insurance is ridiculous. Their bottom line would be so much better. There are a lot of jobs out there. If people can not find one they are either not qualified or not looking.
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Just in case anyone is wondering the music is "All By Myself" performed by Eric Carmen
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My favorite Super Bowl commercial, and I'm a Ford fan; well crafted with real emotion conveyed!
For those of you stuck on a lay-off comparison, get off it - this was not about reducing head count to save money, this was about the fear of being "fired" because you cannot perform with the highest quality. If all Americans cared about their performance as much as that little robot, both at work and at home, America would be better for it - and we wouldn't have so many jobs being outsourced and broken families.This comment has been buried by our users. Reveal Comment
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So how many times does a car from GM go out with missing bolts? I like a good storyline commercial, I did expect it all to be a dream sequence too.
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Yes, this is "just a commercial." Yes, there are references to suicide frequently on TV and in movies, even in programming targeted to kids and teens. Yes, we can turn off our TVs or turn the channel. Yes, the point of the ad is that GM demands quality and that point is well made.
But in reality, how many people battling depression, how many impressionable teens, how many who have lost loved ones to suicide saw this ad and were affected by it? It's an insensitive ad.
People can have many responses to losing a job. What if the robot goes and get a job with the competition? What if he is so angry he goes home and abuses his family? What if he turns to drugs or alcohol and kills an innocent bystander while driving under the influence? The robot could fantasize that he becomes a terrorist and blows up the GM factory. I doubt GM or anyone else would find these scenarios acceptable. But suicide is fair game.
Regardless of its merits, the ad's not-so-subtle underlying message is that considering suicide is a natural response to failure.
To those who think this is a nonissue, I sincerely (and I'm not being sarcastic in any way) hope from the depths of my soul that you never, never experience the horror and devastation of losing a loved one to suicide.This comment has been buried by our users. Reveal Comment
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I found this ad to be very offensive and giving out the wrong message. Suicide is never the answer, and I feel GM was very insensitive to this issue.
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#1!!! Hands down the best Superbowl commercial. All the elements were there, i.e. good acting, emotional appeal, clever use of technology, great song, surprise ending and the point was made: GM values quality. I loved this commercial! It deserves a prize.
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By far the most offensive commercial of this superbowl. The point has been made already, but literally the first thought in my head when I saw it was the inappropriateness of humanizing a human-displacing machine. Completely offensive, especially as GM is almost certainly heading towards laying off more human workers later this year in light of GMs flagging perforamance.
The suicide message in here, well, it's so very Japanese, isn't it? If suicide is the honorable response to failure, why haven't the execs of GM followed through?This comment has been buried by our users. Reveal Comment
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Ok, lets lay this out.
the robot is the factory worker.
the people are the managers.
the robot made a mistake
the robot was fired
the robot found menial work
the robot offed himself in a dream.
message to gm workers:
better get it right or you are history
message to gm consumers:
We are pushing our workers so hard on quality, and to their edge, so feel sorry for them and buy a gm vehicle, as we all depend on it.
BTW, nowhere does the 'managers' accept responsibility for the programming of the robot that dropped the part. Not a surprise.
me, Holding my breathe till September 2007This comment has been buried by our users. Reveal Comment
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